Thursday, 26 April 2018

How to get your business online?



So we all know that how important internet is and how it can help us to build our business online.  In my last blog post, We discuss points like a number of users on the internet, how much time they use the internet and how they use the internet and much more.  So we know that how important is to get your product/business online in this era where many e-commerce websites established like Amazon, Flipkart etc.  So it's become mandatory that your business should have an online presence.

What we do before we start a business?

Before starting a business we need to understand it exactly what it is? 
      
So business is nothing but an act of buying or selling something.  In simple words, in business, we analyze people, Understand their problem and find out the ways by which we can solve them.

After solving the problem we sell the solution for that problem to people. That's interesting, we do not sell the product but sell the solution to the problem which we have solved.

To sell the solution, we would have to promote it in traditional ways, for example-  by publishing in newspaper paper, magazine etc. For the instance, we consider news medium as a promotion medium. Through the newspaper article, we need to convince people to buy our service and why our service is 
the best service available on the market.

So if our advertising was seen by 10000 peoples and out of the 10% (just for example) people buy your service which solves their problem.

In simple words, more the number of people you reach more will be sold and more the sell more will be profit. So from now, our focus is to reach more and more people and increase our sell by convincing them to buy or service.

So how we reach more people?  The best solution is Internet.......

We know that the internet is the best medium to reach more and more people.  In short, we need to get our business online but how?

How to get your business online?

1. Google my business or just dial:

A solution to this problem is base on type of business you are doing. Consider you are having a coffee shop. So most of your customers are local. 

Then you have an option like just dial or google my business. They also have review system so people give a review of your service which will help you to build the customer as well as improve your service.

2.Website:

For same coffee shop example, we also have the second solution. The coffee shop owner can publish a website or you can say e-commerce site. The website is nothing but your own space on the internet with your address (domain name). On that site shop, the owner can give the information regarding the service they provide, opening and closing time, table booking, live chat, contact detail, special service etc.

3. Social networking sites:


For same coffee shop example, we have the third solution is the social networking site. You can use social networking sites like facebook, twitter, Google+ to promote your service, as we know half of the world is on the internet. Either they promote their services by themselves or by giving their social networking sites link on their website.

Through their website, they can reach more and more people and convince them to buy their product.

Here are some statistical data which can prove my point:
  • According to a survey conducted by Google, 68% of the customer who did the google searches will visit the store in 24 hours and 50% of them would buy the product.
  • Studies show that 70-80% people research for service provider before visiting them.
  •  25% offline revenue is getting an increase of 30% of small business because of their website.
  • 91% customer would visit the store due to their online website which means an increase in a number of customers.
There is another solution is also available for google app. we discuss them later in my upcoming posts.
Also, we discuss more detail about a website for small businesses in detail in an upcoming post. Just for now keep in mind that we are going to build our online/digital presence and grow together...

So that's all for today.  In upcoming days I post, How exactly you get your business online by establishing a website.



Thanks for reading this post.  If you find this information helpful, then share this information with your friends and family. If you like this post make sure to comment below and give your opinion on making a website for your business growth.

If you like this post, then you might like this post as well:

HOW TO GROW ONLINE:
Thank you!!!!

                                                                                                                                   - Shubham kotwal
                                                                                                                                           Author








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