Thursday, 26 April 2018

How your website should look like?


We know the power of the internet. More than half of world is on the internet. In 2018 active users just cross the mark of 4 billion which is a really huge number. So through the internet, we can connect all these people and share our idea with them. There are different mediums to connect with all those people. Here our target is to connect people as much as possible.  Out of all those medium, we are going to discuss websites in this post. The website is medium by which you can share your solution with the world.

In this post, I try to give a basic overview of the website. I try to avoid complexities so you can understand it quickly.

1. Website and domain:

Consider a coffee shop example.  So before starting the business, coffee shop owner need to buy a place where he can sell the product. In this case, he buys a place or gets a place on rent. 

Similarly to get your business online, you need to get a place called as a website and the areas of the place called as a domain name. In above example, a domain name may be like mycoffeeshop.com or bestcoffee.com etc.  You need to buy your domain from register like go daddy, Bluehost etc.  You can get your domain name by searching it in the registrar. If your domain name 


2. Server: 

The server is a computer connected to the internet with software that will store your website.

every website having some data and this data need to get store somewhere. As per the name, the function of the server is to serve. Whenever someone wants to visit your website they serve related information.

There are various service provider available in the market.

What should you include on your website:

1.About us page: whenever the customer visits your website they make it sure to visit you're about us page.  In about us, the page you should provide information regarding your organization, your products, your best offers, your specialty etc. About us, page completely depends on website creators creativity.

2.Different category: If you have more than one categories like in coffee shop you must mention different categories so that it's been easy to navigate through your website.

 3.Review page: Your website should have review page so that customer should give a review of your product and help you to improve your services and grow your business.

 4.Live chat: According to a survey conducted by Google, 68% of the customer who did the google searches will visit the store in 24 hours and 50% of them would buy the product. so you should have a live chat function.

5. Contact us: Your website must have contact us page. On contact us page, you should provide contact form so that you can collect information about your customer like name, mobile number, email id etc.  On contact us page, you must provide information regarding the opening and closing your shop.

6. Social networking site links: Your website must contain social networking website. 71% of small businesses won't have a social networking site links.


So that's all for today.  In upcoming days I post SEO and another web related stuff.......

Thanks for reading this post.  If you find this information helpful, then share this information with your friends and family. If you like this post make sure to comment below and give your opinion on making a website for your business growth.


HOW TO GROW ONLINE:


Thanks!!!
                                                 
                                                                                                                   - Shubham Kotwal















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How to get your business online?



So we all know that how important internet is and how it can help us to build our business online.  In my last blog post, We discuss points like a number of users on the internet, how much time they use the internet and how they use the internet and much more.  So we know that how important is to get your product/business online in this era where many e-commerce websites established like Amazon, Flipkart etc.  So it's become mandatory that your business should have an online presence.

What we do before we start a business?

Before starting a business we need to understand it exactly what it is? 
      
So business is nothing but an act of buying or selling something.  In simple words, in business, we analyze people, Understand their problem and find out the ways by which we can solve them.

After solving the problem we sell the solution for that problem to people. That's interesting, we do not sell the product but sell the solution to the problem which we have solved.

To sell the solution, we would have to promote it in traditional ways, for example-  by publishing in newspaper paper, magazine etc. For the instance, we consider news medium as a promotion medium. Through the newspaper article, we need to convince people to buy our service and why our service is 
the best service available on the market.

So if our advertising was seen by 10000 peoples and out of the 10% (just for example) people buy your service which solves their problem.

In simple words, more the number of people you reach more will be sold and more the sell more will be profit. So from now, our focus is to reach more and more people and increase our sell by convincing them to buy or service.

So how we reach more people?  The best solution is Internet.......

We know that the internet is the best medium to reach more and more people.  In short, we need to get our business online but how?

How to get your business online?

1. Google my business or just dial:

A solution to this problem is base on type of business you are doing. Consider you are having a coffee shop. So most of your customers are local. 

Then you have an option like just dial or google my business. They also have review system so people give a review of your service which will help you to build the customer as well as improve your service.

2.Website:

For same coffee shop example, we also have the second solution. The coffee shop owner can publish a website or you can say e-commerce site. The website is nothing but your own space on the internet with your address (domain name). On that site shop, the owner can give the information regarding the service they provide, opening and closing time, table booking, live chat, contact detail, special service etc.

3. Social networking sites:


For same coffee shop example, we have the third solution is the social networking site. You can use social networking sites like facebook, twitter, Google+ to promote your service, as we know half of the world is on the internet. Either they promote their services by themselves or by giving their social networking sites link on their website.

Through their website, they can reach more and more people and convince them to buy their product.

Here are some statistical data which can prove my point:
  • According to a survey conducted by Google, 68% of the customer who did the google searches will visit the store in 24 hours and 50% of them would buy the product.
  • Studies show that 70-80% people research for service provider before visiting them.
  •  25% offline revenue is getting an increase of 30% of small business because of their website.
  • 91% customer would visit the store due to their online website which means an increase in a number of customers.
There is another solution is also available for google app. we discuss them later in my upcoming posts.
Also, we discuss more detail about a website for small businesses in detail in an upcoming post. Just for now keep in mind that we are going to build our online/digital presence and grow together...

So that's all for today.  In upcoming days I post, How exactly you get your business online by establishing a website.



Thanks for reading this post.  If you find this information helpful, then share this information with your friends and family. If you like this post make sure to comment below and give your opinion on making a website for your business growth.

If you like this post, then you might like this post as well:

HOW TO GROW ONLINE:
Thank you!!!!

                                                                                                                                   - Shubham kotwal
                                                                                                                                           Author








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Internet use and opportunities




Internet... everyone aware of it.  We all know how our world changed in last 15 years because of the internet and it is still changing.  In the beginning, the internet is not popular that much but with time it gets to evolve and become a part of our lives.  In 2018 there are 4 billion active users which is really a huge number. Almost half of the world is using the internet.  The internet has changed everything and still changing.  

Do you know how much time people spend on the internet?  the adult person would spend almost 20 hours on the internet while in 2005  people spend 10 hours on the internet. But time is not what we want to know?  We need to focus on how people are using the internet in their daily life.  That's the key part where we should show interest.

So if there are so many users on the internet then there has to be a valid reason why they are using the internet and spending so much time on the internet.

Here are some figure showing that how people using the internet?
  • Social networking: social networking involves many media through which people connect with each other like facebook, twitter, snap chat etc people almost spent 22% of time social networking sites.
  • Online reading: people love to read. There are various ways of online reading a blog.  People spend up to 20% of their time on online reading.
  • email and communication: People spend 19% of their time emails and communication.
  • E-commerce(online shopping): People love shopping but the problem with shopping is that it is time-consuming. what if whatever you want to buy is just one click away, that solve our problem. People spend 5% of the time on online shopping. At the End of 2017, it's estimated that there are 100 million online shoppers in India buy online.  That's really a huge number.
  • Searches:  People spends 21% of their time on a search engine to gid out something like any shop address or information regarding any topic etc.
  • Video/audio: People spend almost 19% of there time watching videos online.

e-commerce website like Amazon, Flipkart etc. making a huge profit through there online sell. But this affecting small business.  I know that they can become a seller on that e-commerce sites but most of the people don't know how to? How to get your product/business online and promote your product and sell it online. Today world is getting online and it's time that we should get online too.  In India, people are getting attracted toward's shopping online which is indicating that how important is to get your product on the internet.

From above data, we can see that there a huge number of people online today and there are really good opportunities for people to sell their product online in front of 4 billions of people and as the time passes, the number of users will increase and that's really going to impact your business  So the decision is up to you whether or not get your business online......

Thanks for reading this post.  If you find this information helpful, then share this information with your friends and family. If you like this post make sure to comment below and give your opinion on online shopping. 

So that's all for today.  In upcoming days I post, How you can get your product on the internet? 


INTERESTING FACT ABOUT INTERNET: 
1. Google gets 3.5 billion searches per day which is really a huge number.
2. Approximately 5000 domain name register per hour.
3. 250 million email send out daily.

If you like this post, then you might like this post as well:

Thank you!!!!

                                                                                                                     - Shubham Kotwal


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